Journal
People, decisions, companies.
Essays on how digital companies take shape: from the first assumption and the people working together to the experience that remains.
4 essays · Every article in English and German
In focus
AI in venture building: who decides?
Where AI helps when building companies, which responsibilities remain with people, and why meaningful approval takes more than a final click.
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Founder teams take shape before the company
Why working together, discussing expectations and building long-term relationships reveal more about a founder team than an impressive first meeting.
What remains when a project ends?
Keeping decisions, mistakes and experience useful for the next venture, without turning every observation into a universal rule.
Why most digital products fail before launch
Most digital products do not fail at launch. They fail much earlier, when conviction takes the place of evidence. On earning the right to build.