Journal
Notes on building companies.
Working notes on product validation, venture building, and the discipline of saying no. Written for operators, not search engines.
Published
In preparation
The Journal publishes working notes as the model runs. The articles below are in preparation — titles are shown as a preview of what is being written.
Framework11 min
The SchLock validation framework
The tests a thesis must pass before it earns a line of production code — and why a fast, cheap no is the goal.
Company building6 min
Product before company
Most builders incorporate first and look for a product later. We do the opposite, and the order changes everything.
Operating model7 min
Build to spinout
A venture is built to leave. Why independence — not control — is the metric we optimise for from day one.
Principles5 min
Why we think in systems instead of ideas
Ideas are cheap and rarely the constraint. A repeatable system is what compounds — notes on building the machine, not the moment.