From relationships to ventures
Six connected areas of work
We connect shared work with the investigation of markets, demand and economic viability. The next question to resolve depends on the particular venture.
These six areas of work are a simplified overview. They can overlap and be revisited; they do not represent a fixed timetable.
01Relationships & founder teams
Get to know people, clarify expectations and experience collaboration through bounded tasks.
Founder Formation begins before a shared company. Working together helps reveal capabilities and collaboration. Not every relationship has to lead to a venture.
The guiding question
Do capabilities, expectations and the intended form of collaboration fit together?
02Problem & market
Understand who has a problem, how it is addressed today and why a different solution might matter.
An idea becomes a testable assumption about a specific situation. Conversations and research should also reveal what contradicts it. The solution remains open while the problem is unclear.
The guiding question
For whom does the problem matter, and which alternatives already exist?
03Demand & business model
Observe behaviour and examine how value, willingness to pay, distribution and costs fit together.
A bounded test should address the most important open assumption. Interest alone does not establish a business. Economic viability therefore belongs in the preparation of product development.
The guiding question
Which evidence justifies the next step and the resources it requires?
04Product & launch
Develop a focused first solution, examine it in use and work with the feedback it generates.
Scope follows the question being investigated. Adoption, support and operation are considered together. A first version provides new evidence; it does not guarantee product-market fit.
The guiding question
Does the product address the specific problem under actual conditions of use?
05Operations & growth
Understand usage, quality, distribution and economics during ongoing operation.
Growth needs a sound foundation. Before committing more resources, we examine what holds under changing conditions and which capabilities or responsibilities are missing.
The guiding question
Which foundations are sound enough to support the next growth step?
06Development & accountability
Examine which organisational structure and responsibilities fit the venture's further development.
A spinout is one possible development of a venture. Operations, ownership and governance need to fit the situation. Evidence remains useful for future ventures when the direction changes or work stops.
The guiding question
Which development fits the evidence, the people and the responsibility for the venture?